Creating a new category - Insights from building and investing in FemTech startups
On April 28th, two femtech entrepreneurs and one investor share their insights on how to make yourself relevant in a market segment that doesn’t really exist yet? Femtech has experienced a big boom in the last couple of years. But before there is a boom, how do you differentiate yourself from just “health” and frame a new market, and a new concept?
Register for the online event
Behind the FemTech boom
You will meet two early-stage femtech entrepreneurs, Anna Sane, co-founder of fertility app Tilly, and Maria Undén Morein, co-founder of postpartum app Momentus, to learn how they have built their companies, how they got the attention of investors unfamiliar with their offer, and how they plan to target this growing market.
You will also meet Hana Besbes from femtech and healthtech VC Heal Capital. Founded in 2019, what made this VC see the potential in Femtech? Why did it become interesting at this particular time?
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The panel
In a discussion with Sting's Henna Keränen, the panel will talk about trends within FemTech and what they see are the dominating factors behind this industry's recent boom and – how to benefit from it.
Anna Sane
Maria Undén Morein
Hana Besbes
Henna Keränen
About Tilly
Tilly empowers people to own their fertility journey. Their Fertility Check-up is a blood test and a survey generating an educative report giving women a tool to start a dialogue about their reproductive future and to proactively identify if they belong to a risk group. Tilly's mobile app offers data- and community-driven support for those struggling with fertility issues. It’s a tracking tool that generates personalized treatment guidance and enables clinic searches based on other patients’ evaluations.
About momentus
momentus is your digital health guide after pregnancy and childbirth. momentus is an app that gives new mothers all the knowledge they need about their own bodies and health after childbirth. They receive medically reviewed information, in a timeline based on time since delivery, presented in a format specifically and uniquely adapted to the needs of a new mother.
About Hana Besbes, Heal Capital
Hana is Investment Professional with Heal Capital, a leading European venture capital fund with a volume of EUR 100m, investing in technology-enabled healthcare champions that are actively driving the innovation of healthcare from seed and series A stage. Hana has been an active Angel Investor, invested in 30+ startups, including Digital Health and FemTech, and is an advocate of female founders in tech.
About Sting
With a solid track record for the past 19 years, Sting has been a vital part of Stockholm’s startup community supporting hundreds of promising tech startups. Named the Best Accelerator in the Nordics and the Main Runway for Startups in Stockholm, Sting is an independent, founder-centric player who always acts based on what’s best for your startup. Our support includes tailored coaching in business development, financing, recruiting and team development, and a potential 500 000 SEK investment from Propel Capital.